News & Events: News

Conexion and fitRewards Announce Partnership
Alliance Promises More Rewarding Experience For Club Operators and Members

BALTIMORE, MD (September 30, 2005) – Conexion and fitRewards announced today a strategic partnership that will provide Conexion’s software clients with the industry’s first turn-key member rewards programs – similar to those offered by credit card companies, airlines, gas stations and grocery stores. The alliance between the companies will offer a seamless integration of the fitRewards program into the award-winning Conexion club management system. The collaboration will offer clubs a familiar way to reward their members for loyal participation at the club, and the club owner a revenue-generating turn-key solution.

In January of 2005, John McCarthy, IHRSA’s executive director, announced to the industry that fitRewards!, had been named the official rewards program of IHRSA. “fitRewards puts a powerful member management tool in the hands of club owners and management. The innovative system addresses the critical problem of helping members to remain motivated, engaged, and committed to regular physical activity,” said McCarthy.

Benson Fine, Conexion’s CEO, sites the partnership between the two companies as “one of the most innovative ways to meld club management software with a retention strategy that personally targets members with lifestyle rewards, and generates recurring revenue for club owners.”

Maria Parrella-Turco, Executive Director of fitRewards, adds “She is impressed with the integration Conexion has created with fitRewards. With Conexion the administrative process is now seamless. Now more than ever we can use rewards to create Pavlovian Member Behavior which in turn effects referrals, retention and revenue.”

About fitRewards:
f itRewards is the first rewards program introduced to the health and fitness club industry, providing member motivation, developing club loyalty, and enhancing brand image for clubs. The fitRewards program provides health club members with a variety of opportunities to earn fitRewards points such as member referrals, club visits, and in-club activity. The points are easily redeemed online for brand-name quality merchandise. fitRewards can improve the bottom line numbers in all your profit centers and increase your business. Visit the fitRewards website at www.FitRewardsclub.com or call the company at 1-888-762-8156.

About Conexion:
Conexion provides award-winning state-of-the-art club management software and billing services to the fitness industry. Backed by a scalable technology package that easily integrates into your current club, the easy-to-use software provides clubs with a wide range of options, including: membership management, POS transactions, accounting, billing and much, much more. Conexion’s team of experienced and trusted billing managers ensure that all of your, and your member’s, billing processes are conducted accurately and efficiently. Visit the Conexion website at www.conexionllc.com or call the company at 1-800-780-0115.